Customer Success is most impactful when it operates as a strategic partner—not just a support function. But aligning CS efforts with broader business objectives like revenue growth, customer lifetime value, product adoption, or brand loyalty isn’t always straightforward.
We want to explore how organizations are bridging the gap between customer outcomes and company goals. Are your CS teams involved in go-to-market strategies, product feedback loops, or revenue planning? What processes or frameworks help ensure alignment between departments?
This is a great opportunity to reflect on what’s working, what’s challenging, and how we can build stronger connections between Customer Success and the overall mission of the business.
👉 We invite all forum members to share their experiences, strategies, and suggestions below. Your perspective can help others build more aligned and effective CS teams!
